Almost April 1st, would you like some cuddle gear?

What is it with the distrustful internet people? I was just trying to send my darling brother some newsletters, invites, and other publications on the www.cuddleparty.com website, and of course they tell me that they'll have to send a confirmation email to determine that people aren't signing up other people without their permission. Why would anybody do that??!! Why would anybody NOT want to know more about cuddle parties, and perhaps even attend one?